The former Fujifilm Building at 10 New Industrial Road has been sold for $71 million. Prime Link Investment purchased the freehold industrial property from a private investor, another major deal in Singapore’s industrial real estate market.
The eight-storey industrial building is in District 19 and sits prominently along New Industrial Road. The transaction shows continued interest in freehold industrial assets (properties which could be redeveloped into modern multi-user industrial facilities).
Fujifilm Building Sold for $71 Million
The former Fujifilm Building was sold to Prime Link Investment for $71 million ($943/sq ft gross floor area) — its gross floor area being 75,261 sq ft.
The property was put up for sale by Expression of Interest (EOI) in October 2025 at a guide price of $80 million. The final price was around 11.25% off the asking price. The purchase option was signed on 1 April 2026 and sale completed on 4 June 2026.
The acquisition shows investor interest in well located industrial properties (freehold assets in established industrial clusters) continues unabated.
Fujifilm Building – Property Overview
The former Fujifilm Building is located at 10 New Industrial Road Singapore 536201 District 19. It has a freehold land parcel size of about 30,220 sq ft and gross floor area (GFA) of approximately 75,261 sq ft.
Completed in 1996, the eight-storey industrial building became a familiar landmark on New Industrial Road for its distinctive green glass frontage.
For almost three decades, the building was the regional headquarters of Fujifilm Asia Pacific before the company moved its head office to Mapletree Business City in February 2026.
The move then gave the property an opportunity to enter the investment market (buyers searching for freehold industrial assets in Singapore).
Prime Location Along New Industrial Road
One of the main attractions for Fujifilm Building is its location within the well established New Industrial Road industrial cluster.
The area surrounding the cluster consists of industrial buildings, warehouses, business facilities and commercial developments. Businesses in this cluster have an established industrial ecosystem around them with amenities supporting it and connectivity to other parts of Singapore.
The property is also within walking distance of major transport links. Bartley MRT Station and Tai Seng MRT Station are within the neighbourhood so employees and business visitors can use public transport to get around.
Its location in District 19 also means that it is easily accessible to major commercial and industrial areas across Singapore.
Potential for Industrial Redevelopment
Apart from the building itself, it is the freehold land ownership that investors need to consider when evaluating the property’s longer term potential.
Freehold industrial sites in Singapore are few and far between (especially within established industrial locations) so properties with redevelopment potential are attractive to developers and investors looking for opportunities to reposition older industrial buildings.
The former Fujifilm Building is a site for redevelopment as a multiple-user factory (planning capacity up to 47 units according to the industrial development pipeline).
A redevelopment proposal might include modern industrial facilities to serve different business operations (subject to planning permission, development consents and final design).
What Does the Transaction Mean for Singapore’s Industrial Property Market?
The $71 million sale of Fujifilm Building shows the investment potential of freehold industrial properties in Singapore.
Businesses will always need premises to manufacture, warehouse, distribute, engineer and other industrial activities so demand for well located industrial facilities is still an important factor in the property market.
Investors are also looking at older industrial buildings that have redevelopment potential. Buyers may not judge a property solely on its rental income but rather land tenure, location, gross floor area, planning parameters and future development possibilities as well.
The Fujifilm Building sale is another example of how older industrial properties can be attractive investment targets (especially when they have freehold tenure and redevelopment potential).
