351 On Braddell stands as a new-generation industrial landmark that redefines what a B1 development can deliver in Singapore’s evolving industrial landscape. Completed in March 2021 after an expected TOP of 3Q 2020, the development is structured as a seven-storey multi-user facility with a total Gross Floor Area of approximately 260,411 square feet on a site area of 104,584 square feet. The project was brought to life under the stewardship of BP-Braddell LLP, a joint venture linked to Boustead Projects Limited, with the design-and-build execution led by Boustead Projects E&C Pte Ltd, a name long associated with Green Mark Platinum industrial innovation.

Built on a 30-year leasehold agreement that started on 26 December 2018 the building was designed from the beginning with a focus on how well it works and how it can change over time. The space, on each floor is split into two parts. The East Wing has 19,600 square feet and the West Wing has around 20,800 square feet. Together the East Wing and the West Wing make up about 40,500 feet on each regular floor. This setup works for companies that want a floor and also for bigger companies that want to bring everything together. It also leaves room for the space to be divided again in the future if needed.

From a technical standpoint, 351 On Braddell is engineered for heavy-duty industrial use without compromising on workplace comfort. The B1 industrial floors from the 3rd to 7th storey offer a floor-to-ceiling height of 3.0m, slab-to-soffit of 4.7m and a generous floor height of 5.2m, supported by a floor loading capacity of 7.5 kN/m2. The ground floor showroom commands an impressive 6.5m height with a 10 kN/m2 loading, making it ideal for product display, light assembly, and front-end operations. Power provision is robust, with dual feed 3MVA incoming supply, 100W/sqm for industrial space, and 400A for F&B operations.

Sustainability was never treated as an afterthought here, but as a core design principle. The development incorporates a solar roof system that harvests renewable energy for common areas, while landscaping and perimeter lighting are fully solar-powered. Felled trees from the site were repurposed into art pieces and furniture displays, reflecting a genuine circular approach. The building also features end-of-trip facilities with eight shower rooms and lockers, 90 bicycle lots, and vertical planters that maximize green replacement, contributing to its reputation as a smart eco-sustainable industrial property.

Smartness is embedded into the daily experience of both tenants and visitors. The property is equipped with a visitor self-registration kiosk with lift access, mobile access control for tenants and guests, integrated car park management with electric vehicle charging stations, smart CCTV with fault-based reporting, and an Urban GymPod that offers on-demand fitness. Even the windows were designed with intent, with sizeable front facade glazing at 5,500mm height to allow ample natural light to penetrate deep into the interior, reducing reliance on artificial lighting during operational hours.

Completing the functional backbone are practical provisions that matter to real occupiers. The building is served by two passenger lifts and two 2.5-ton service lifts with 2.0m x 3.0m car sizes, three loading and unloading bays, and 82 car park lots including handicap-accessible spaces. Centralised air-conditioning with complete ducting and VAV boxes, raised flooring of 150mm on the 3rd and 4th storeys, floor traps at designated locations, and ultra-high-speed fiber broadband infrastructure ensure that businesses from technology, engineering, lifestyle and R&D sectors can operate with minimal retrofit.

351 On Braddell Location

What truly elevates 351 On Braddell in the eyes of occupiers is its unmatched focus on accessibility, a factor that often makes or breaks industrial leasing decisions in Singapore. The development sits right at the confluence of major arterial networks, with the Central Expressway and Pan-Island Expressway just minutes away, allowing for congestion-free movement of goods and staff even during peak hours, especially with the added advantage of the new Braddell Flyover smoothing traffic flow. For businesses that rely on just-in-time deliveries, client visits, or frequent inter-site travel, this road connectivity translates directly into time saved and operational certainty.

The rail advantage is equally compelling, and frankly, it is rare for a B1 industrial project to enjoy this level of MRT proximity. Braddell MRT Station on the North-South Line is literally a five-minute walk from the main lobby, while Bishan MRT interchange, connecting the North-South and Circle Lines, is just one stop away. With the upcoming Bright Hill station on the Thomson-East Coast Line also within reach, employees commuting from across the island — from Woodlands to the CBD — can do so without a single bus transfer. That is a genuine talent pool unlock for employers who have struggled with manpower retention in more isolated industrial estates.

For companies with regional exposure, the central positioning cuts travel friction to both the city and the airport. The Central Business District is only about 15 minutes away by car, meaning leadership teams can attend CBD meetings and return to operations within the same morning, avoiding the usual CBD rush hour lock-in. Changi Airport is reachable in around 25 minutes, which is a critical consideration for firms hosting overseas partners or managing regional logistics. In short, 351 On Braddell does not feel like a fringe industrial address; it feels like a central business address with industrial capabilities.

351 On Braddell Nearby Amenities

Living and working around 351 On Braddell feels remarkably complete because the development is nestled between some of Singapore’s most mature and well-loved residential and commercial hubs. Within a short radius, you have Toa Payoh Hub, Junction 8 at Bishan, and a constellation of neighbourhood centres that provide everything from banks and supermarkets to clinics and childcare centres. For the daily workforce, this means lunch is never a logistical exercise — whether it is a quick coffee at a cafe, a hearty meal at a food court, or a formal client lunch at a nearby restaurant, options are abundant and within walking distance.

The recreational and green respite surrounding the project adds a human dimension that is often missing in industrial precincts. Bishan-Ang Mo Kio Park, one of Singapore’s largest at 62 hectares, is close by, offering well-maintained jogging and cycling tracks that many tenants now use for lunchtime wellness routines. MacRitchie Reservoir Park is also within easy reach, providing a serene escape for evening walks along the water’s edge. These are not just aesthetic add-ons; they contribute to employee well-being, a factor increasingly weighed by companies looking to improve workplace satisfaction and reduce burnout.

From a business ecosystem perspective, the neighbourhood is a quiet powerhouse. Established enterprises and MNCs such as 3M, Apple, NCS, Singtel, SPH, and ST Engineering operate in the immediate cluster, creating natural opportunities for collaboration, knowledge spillover and B2B engagement. The presence of SPH News Centre right opposite the development further anchors the area as a media and communications node. For a growing company, being surrounded by such neighbours is not just about prestige — it is about being plugged into an existing, collaborative business community.

End-User and Investor Future-Ready Asset

For the end-user 351 On Braddell is built to adapt, not to accommodate. The combined floor area of 40,500 feet can hold an entire operation on one floor yet the East-West split allows the building to grow in stages or keep different functions, such as R&D and showroom separate. The high ceiling, strong floor load capacity and solid power and telecom risers mean that whether the end-user is a robotics startup, a precision engineering firm or a lifestyle brand like Secretlab, which already calls the building home the end-user does not need to compromise on needs. The, on-demand GymPod, bicycle parking and end-of-trip facilities also speak directly to the workforce that values health and sustainability at work.

From an investor’s lens, the asset presents a compelling blend of stability and forward-looking credentials. The property was fully divested to Boustead Industrial Fund in 2021 for S$121 million at a committed occupancy of 80%, with anchor tenants including NETS, Secretlab, and Electrolux providing strong covenant strength. With a 30-year lease from December 2018, the balance tenure remains long enough for meaningful yield play while still aligning with the typical fund lifecycle for industrial assets in Singapore. The B1 zoning ensures broad tenant appeal across technology, e-commerce, and light manufacturing, reducing single-sector vacancy risk.

What makes it genuinely future-ready is its alignment with Singapore’s Green Plan and Industry 4.0 push. The Green Mark Platinum DNA inherited from Boustead Projects E&C is not merely a certificate on the wall — it translates into lower common area energy costs through solar harvesting, lower maintenance through smart fault-reporting CCTV, and higher tenant retention through wellness-centric design. As regulatory pressure on carbon reporting tightens and tenants increasingly demand ESG-compliant spaces, buildings like 351 On Braddell that already embed net-zero common areas will command a rental premium over ageing conventional factories.

351 On Braddell is not positioned as a short-term industrial flip, but as a long-hold, income-generating asset that matures with its occupiers. For owner-occupiers, it offers a rare city-fringe foothold with room to scale; for investors, it offers a stabilised, institutionally managed asset within a reputable fund structure managed under Perpetual (Asia) Limited as trustee. In a market where true central industrial stock is limited and new supply is increasingly pushed to the west, a seven-storey smart building five minutes from an MRT, with sustainability baked into its blueprint, is the kind of asset that remains relevant — and rentable — well into the next decade.

351 On Braddell Registration of Interest

Review of 351 On Braddell

351 On Braddell For Rent

351 On Braddell is a 7-storey B1 smart industrial building with 260,411 sqft of industrial and showroom space, featuring solar-powered common areas, EV lots and 7.5 kN/m2 loading, held under Boustead Industrial Fund.

Product SKU: 351 On Braddell

Product Brand: Industrial Property

Product Currency: SGD

Product Price: 8.110 - 31.170

Product In-Stock: InStock

Editor's Rating:
5