Soon Hock: Defining the ‘Pure-Play’ Standard in Singapore’s Competitive Industrial Market

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Soon Hock Enterprise has carved out a unique niche in the local real estate scene by adhering to a “pure-play” strategy that focuses exclusively on Singapore’s industrial and commercial sectors. This disciplined approach was recently validated by the company’s successful listing on the SGX Mainboard in October 2025, marking a new chapter in its 40-year history. Unlike diversified developers who pivot between residential and retail projects, Soon Hock’s singular focus has allowed it to build a deep, specialized expertise in high-specification industrial assets. With a track record of developing over 1,200 strata units and a gross development value (GDV) exceeding S$1 billion, the group is now recognized as a benchmark for quality and efficiency in the industrial property market.

A defining characteristic of Soon Hock’s developments is a “user-centric” design philosophy that addresses the practical, day-to-day needs of industrial operators. This is not merely about providing four walls and a roof; it involves meticulous planning of spatial efficiency. For example, their properties often feature wide driveways, ramp-up vehicle access to every floor, and column-free layouts that allow for maximum flexibility in machinery placement and inventory storage. By prioritizing these operational details, Soon Hock ensures that its properties remain highly sought after by end-users, even in a competitive market where tenants are increasingly discerning about the technical specifications of their workspace.

The group’s current flagship project, Stellar@Tampines, perfectly illustrates this commitment to modern industrial standards. Located at Tampines North Drive 4, this nine-storey ramp-up B2 industrial development is designed to support the transition toward “Industry 4.0.” It features a first-of-its-kind central escalator system for an industrial site, enhancing human traffic flow between the lower floors. With the project having obtained a partial Temporary Occupation Permit (TOP) in late 2025 and full completion expected by March 2026, it serves as a prime example of how Soon Hock integrates aesthetic appeal with functional robustness, including a vibrant façade and dedicated electric vehicle (EV) charging stations for nearly every unit.

Beyond the eastern region, Soon Hock is also making waves in the west with Skye@Tuas, another major project slated for completion in 2027. These developments are strategically timed to capitalize on Singapore’s national infrastructure projects, such as the Tuas Mega Port and the Jurong Innovation District. By positioning its industrial property portfolio near these growth hubs, Soon Hock ensures that its assets benefit from superior connectivity and long-term capital appreciation. This forward-thinking site selection is a core component of the group’s “pure-play” strategy, allowing it to move in lockstep with the nation’s economic masterplan.

From an investment perspective, Soon Hock’s transition to a public company has provided it with the “dry powder” needed to scale its operations further. The proceeds from its S $48 million IPO are being funneled into new land acquisitions and the redevelopment of ageing assets, such as the upcoming project at **20 Shaw Road**. This redevelopment is expected to transform an older site into a modern industrial hub with an estimated GDV of S$235 million by 2028. For shareholders, this represents a clear growth trajectory, supported by a mix of development-driven returns and recurring rental income from their investment holdings in Kaki Bukit and Jalan Papan.

Ultimately, Soon Hock’s success lies in its ability to master a specialized domain that others often overlook. By focusing entirely on the industrial sector, the group has developed an intuition for market shifts—such as the rising demand for cold chain logistics and tech-enabled manufacturing spaces. As Singapore continues to solidify its status as a global logistics and high-tech manufacturing hub, Soon Hock’s role as a dedicated provider of critical infrastructure is set to grow. Whether through the innovative design of Stellar@Tampines or the strategic expansion of its regional footprint, Soon Hock is proving that specialization is a powerful competitive advantage in the modern real estate landscape.

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